Defeating Used Games: Why Incentives to Discourage Pre-Owned Gaming Are Awful
What’s the Alternative?
So, if these incentives which encourage us to purchase brand-spanking new games are not working, or are ‘slightly crap’ at best, then what is the alternative?
Club Nintendo: Nintendo offer some of the more interesting incentives for new purchases. Each new game comes with a card which can be redeemed for points within the ‘Club Nintendo’ service. Here, gamers can spend their points on a wide variety of collectable Nintendo merchandise, ranging from posters to clothing. There are loads of items which can be saved for. Never mind that some of the better items require a handful of points and probably ten hundred Wii’s, getting physical items for your loyalty is a pretty neat idea.
Imagine if you could be awarded with Microsoft points to spend on XBLA games? Or maybe you could spend those points on real world items, such as control pads, or posters? I would love to see real rewards as an incentive rather than some shoddy in-game armor.
Casual & Digital Games: There is a reason why digitally บาคาร่าออนไลน์ downloadable games, such as those on XBLA or PSN as well as mobile gaming, have become so popular. They offer a great gaming experience for a cheap price. All of these services have grown over the years, from selling small retro games to fully-fledged gaming experiences which are big enough to make many full-priced games weep. I know I would sooner have Limbo on my Xbox than some dodgy Kinect version of Carnival Games, and it’s much more value for money too.
Mobile and indie games are continuing to grow and many game developers are already aware that smaller games are an alternative to big budget titles. This doesn’t mean we’ll see the end of Triple-A games, but it does re-evaluate the value of such games.
Lower Those Prices: Fact is, not everyone can afford to buy a full priced video game. We’re living in tight times, and with some titles selling for as much as $60, for many it’s a case of buy cheap or miss out. Some games are quite frankly not worth $50 and are reduced to half price in a matter of weeks. Even digitally distributed titles can cost just as much if not more than their retail counterparts. Pre-owned games are popular because they are cheaper. Simple, really.
Whilst it appears that certain game stores are taking advantage of the popularity of used games to maximize their profits, especially as their pre-owned selection seems pretty overpriced anyway, pre-owned titles are also the lifeline for smaller independent retailers that battle against the larger chain stores. We all know that choice offers the best deal for customers, whether selling new or used games.
Online retailers such as Amazon and Play.Com offer lower prices still, but I would hate to see these replace the magic of main street shopping. However, if retailers can offer better deals on new titles, then maybe this will encourage sales.
So What’s Next?
Perhaps the games industry needs to rethink their half-baked incentives and look at the reasons why gamers would sooner buy a second-hand game than fork out the cash for a shiny new copy. The industry also needs to shake off the idea that second-hand gamers are the enemy. We’re not pirates, we haven’t stolen a game. We’re just customers. However, the real problem lies with those retailers who maximize their own greed at the expense of the industry.